At a glance
- Firms have spent years stitching CRM, portfolio and planning data into one dashboard, he said.
- The next advantage, he said, is contextual intelligence: connecting data across systems, testing it against client goals and putting the relevant insight into the advisor's workflow.
- Advisors weighing a platform change can ask whether a system surfaces a vesting event against a concentrated position, not just whether it aggregates everything.
A consolidated view of the client is becoming "the price of admission" rather than a competitive edge, Matt Berkowitz, a managing principal at Capco, told InvestmentNews. Firms have spent years stitching CRM, portfolio and planning data into one dashboard, he said. More information on one screen has not made advisors more effective.
The next advantage, he said, is contextual intelligence: connecting data across systems, testing it against client goals and putting the relevant insight into the advisor's workflow. His example is a client nearing retirement with concentrated stock, a coming liquidity need and an estate plan untouched for years. A conventional dashboard displays all three. An intelligent one flags how they intersect and which conversation comes next.
Advisors weighing a platform change can ask whether a system surfaces a vesting event against a concentrated position, not just whether it aggregates everything. Berkowitz said much of the cost of disconnected systems sits in advisor capacity and missed planning opportunities rather than time lost switching screens.
Reported by the Practice management desk from InvestmentNews. Published . Corrections