At a glance
- Hershman reported about $185 million in advisory, brokerage and retirement plan assets.
- Moves Wire records 40 moves involving LPL in the past 12 months, 32 joining and eight leaving, which makes the platform a net importer of practices over that stretch.
- Through the affiliation, SteadRock has access to LPL's technology, investment platform and business support resources, LPL said.
Nathan Hershman left Edward Jones for LPL Financial's broker-dealer and RIA platforms, where he is launching SteadRock Private Wealth, LPL said Nov. 11.
Hershman reported about $185 million in advisory, brokerage and retirement plan assets. SteadRock is based in North Canton, Ohio, and serves families, people approaching or living in retirement, and business owners, including those in manufacturing.
Moves Wire records 40 moves involving LPL in the past 12 months, 32 joining and eight leaving, which makes the platform a net importer of practices over that stretch. For an advisor weighing a similar move, the 32-to-8 ratio is the retention number to check against a recruiter's pitch, though Moves Wire counts moves rather than dollars. LPL's Form ADV filed Oct. 13, 2026 lists $819.1 billion in regulatory assets, a scale at which a single $185 million book registers mainly as volume.
Through the affiliation, SteadRock has access to LPL's technology, investment platform and business support resources, LPL said. "Building SteadRock gives me the opportunity to put my approach into practice under my distinctive brand that reflects my values," Hershman said in the release.
LPL also added two Ohio practices with $1.15 billion from Cetera, as Private Wealth Daily previously reported.
Building SteadRock gives me the opportunity to put my approach into practice under my distinctive brand that reflects my valuesNathan Hershman, advisor launching SteadRock Private Wealth
Reported by the Moves desk from GlobeNewswire — LPL Financial Welcomes SteadRock Private Wealth, Moves Wire and Form ADV (SEC IAPD). Published . Corrections