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AnalysisFeaturesthe-open

Sammons Financial Group launches Criterion, a three-RIA holding company with $27B AUM/A

The three firms keep their brands and their own ADVs under Criterion, and Michael Mock is named president of the holding company.

Sammons Financial Group has formed Criterion, a holding company for Beacon, NorthRock Partners and Wealthcare with $27 billion in combined AUM/A.

The three firms keep their brands and their own ADVs; Michael Mock is named president of the holding company, and Criterion's registration is dated Oct. 13.

Reported by the Features desk from PWD coverage and tracking. Published . Updated Oct 28, 2026 · 2:57 p.m. ET. Corrections

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Beacon, NorthRock Partners and Wealthcare keep their brands and own their ADVs; Michael Mock is named president of Criterion.

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