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Trademark and Morgan start $100M Oak Lawn apartments

The 362-unit Dallas community at 3900 Lemmon Avenue is set for first units in fall 2028 and full delivery in the second quarter of 2029.

$100MEstimated cost of the 362-unit Oak Lawn project

At a glance

  1. The estimated cost is $100 million, and the land was previously owned by H-E-B.
  2. Morgan will serve as developer, general contractor and property manager.
  3. At the estimated $100 million cost, the project is about $276,000 per unit.

Trademark Property Company and Morgan broke ground on a 362-unit Class A apartment project at 3900 Lemmon Avenue in Dallas's Oak Lawn neighborhood, according to Connect CRE. The estimated cost is $100 million, and the land was previously owned by H-E-B.

Morgan will serve as developer, general contractor and property manager. GFF is the architect. The first residences are expected in fall 2028, with full delivery in the second quarter of 2029.

At the estimated $100 million cost, the project is about $276,000 per unit.

The per-unit cost assumes rents in the Turtle Creek-adjacent submarket hold near today's levels rather than soften before first units deliver in fall 2028.

Reported by the Deals desk from Connect CRE. Published . Corrections

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