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Vanguard opens model portfolios to adviser customization

Advisers can tailor Vanguard's models without leaving its low-cost investment approach; the two-thirds time-savings claim is the pitch.

At a glance

  1. The firm launched Vanguard Custom Model Portfolios, PLANADVISER reports, a version of its existing multi-asset and single-asset-class models that advisers can shape around product preferences, asset classes and management styles while staying inside the Vanguard investment approach and its low-cost structure.
  2. Vanguard is wiring the models into Vestmark, SS&C Black Diamond Wealth Solutions and Orion Tailored Allocation Portfolios for trading, rebalancing and tax management, and is supplying white-label and co-branded materials advisers can put in front of clients.
  3. Model-based core construction, Vanguard says, can cut advisers' portfolio-management time by two-thirds.

Vanguard's model portfolios now come in a customizable edition. The firm launched Vanguard Custom Model Portfolios, PLANADVISER reports, a version of its existing multi-asset and single-asset-class models that advisers can shape around product preferences, asset classes and management styles while staying inside the Vanguard investment approach and its low-cost structure.

Integration follows. Vanguard is wiring the models into Vestmark, SS&C Black Diamond Wealth Solutions and Orion Tailored Allocation Portfolios for trading, rebalancing and tax management, and is supplying white-label and co-branded materials advisers can put in front of clients. The TAMP and overlay layer here is plumbing for a Vanguard product, not territory to defend.

How much customization is too much?

Model-based core construction, Vanguard says, can cut advisers' portfolio-management time by two-thirds. For an adviser taking on more managed-account business without adding headcount, that is a specific and saleable number.

Custom models also test a firm whose edge is disciplined, uniform methodology at low cost. Open the construction process to thousands of advisers and the result reflects their choices as much as Vanguard's. The announcement does not say how much drift is acceptable; how strict those limits are is unconfirmed. The same product roundup included Feathery's AI proposal generator and Crystal Capital Partners' private-market tracking tools. The infrastructure around adviser portfolios keeps getting richer, even as defined-contribution plans remain reluctant to move into private assets.

Reported by the Retirement Advisers desk from PLANADVISER. Published . Corrections

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