Hasbro CEO Chris Cocks on the Business of Play
The episode is a management and leadership conversation rather than a markets one, framed around how a long-lived company adapts through technological change and disruption. Principals and firm leaders thinking about brand, culture and succession of ideas may find the stewardship discussion worth the time.
Summary
By the family offices deskEric Becker of Cresset interviews Hasbro CEO Chris Cocks about how a roughly 100-year-old company decides which principles to protect and which ideas to reinvent. The conversation covers brand stewardship, building a culture of play and innovation, and how Hasbro maintains fan communities around its properties. Cocks also discusses when to swing for the fences versus play "Moneyball," and shares three lessons from his career.
- Cocks describes how Hasbro decides when to swing for the fences and when to play "Moneyball" in its strategy.
- He discusses how diversification helps organizations take bold risks and withstand disruption.
- The conversation covers how legacy brands create emotional connection for employees and global fan communities.
- Cocks shares the three lessons he says were most important to his long-term success.
Chapters
From the publisher’s description| Time | Chapter | Length |
|---|---|---|
| Chris Cocks & Hasbro’s 100-Year Legacy | 3 min | |
| How Hasbro Built Brands That Last | 7 min | |
| Stewardship & the Power of Iconic Brands | 5 min | |
| Building a Culture of Play & Innovation | 6 min | |
| How Hasbro Builds Fan Communities | 5 min | |
| Hasbro’s Strategy for Innovation & Growth | 9 min | |
| Leadership Lessons for Entrepreneurs | 10 min |
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Videos and podcasts are embedded from their publishers. Selections and summaries are editorial and are not investment advice.