Skip to content
Monday, November 2, 2026 · Today’s edition, 6:30 a.m. ETMon, Nov 2 · 6:30 a.m. editionSign inMy Desk 0EditionsSign in
Markets & outlook · Video

How Founders Can Unlock Liquidity

Advisors with founder clients often face the same problem described here: paper wealth in a concentrated or private position with little cash to deploy. The episode shows how one firm frames the conversation, from borrowing against a portfolio to options overlays and legacy planning.

Plays here from the publisher’s YouTube channel. Nothing loads until you press play.26 min
On the publisher’s site

Summary

By the markets & outlook desk

An episode of Morgan Stanley's What Should I Do with My Money? features tech entrepreneur Kelsey Falter and her Morgan Stanley financial advisor, Ara, discussing what happens when wealth is tied up in private stock after a startup exit. They cover using assets as collateral rather than selling shares, managing concentrated positions through the firm's "HOPES" framework, options strategies for income and risk reduction, and estate planning including custodial accounts, 529 plans and trusts.

  1. Kelsey Falter describes having wealth tied up in private stock after selling her startup, with no liquidity for her next venture.
  2. The advisor and client discuss using portfolio assets as collateral for a line of credit instead of selling shares.
  3. The episode walks through options, including puts, covered calls and prepaid forwards, and a managed options strategy for income and risk reduction.
  4. Legacy planning topics include custodial accounts, 529 plans and trusts.

Chapters

From the publisher’s description
TimeChapterLength
Founder Wealth Locked in Private Company Shares1 min
Meet Kelsey Falter, Forbes 30 Under 30 Tech Entrepreneur3 min
Portfolio Review, Cash, Exchange Fund and Helium Thesis2 min
Sell or Borrow? Using Your Portfolio for a Line of Credit3 min
How Much to Put in Gold, Commodities and Alternatives5 min
HOPES Framework to Diversify a Concentrated Stock Position2 min
Options Explained, Puts, Covered Calls and Prepaid Forwards1 min
Managed Options Strategy for Income and Risk Reduction2 min
Planned Giving and Tax-Smart Selling Strategies1 min
Legacy Planning, Custodial Accounts, 529 Plans and Trusts5 min

Similar items

Same topic
A New Playbook for University Endowments 11/2/26ETF Edge (CNBC)45 minNov 2
The Bond Market Outlook, with DoubleLine’s Jeffrey ShermanBarron's Live39 minNov 2
Gold in Q4: Navigating the Rate DecisionVanEck48 minNov 2
Weekly Market Movers | November 2, 2026Wealth Enhancement Group11 minNov 2
Half the S&P Is One AI Trade. This Isn’t 1999. What If the Bubble Is in the Safe Stocks?Two Quants and a Financial Planner (Excess Returns)48 minNov 2

Videos and podcasts are embedded from their publishers. Selections and summaries are editorial and are not investment advice.

Private Wealth DailyThe morning edition

The private wealth industry in four minutes, every morning at 6:30 a.m. ET. Free.

Free. Every morning. Unsubscribe from any edition in one click.