Why Sports Are Becoming an Asset Class in Their Own Right (EP. 46)
It lays out the case for treating sports, media and entertainment as a distinct alternative allocation, with the underlying revenue drivers spelled out for advisors. The discussion of scarcity and access speaks directly to how wealth clients get exposure to a category with limited entry points.
Summary
By the real estate & infrastructure deskIn a conversation recorded on stage at CAIS Live | West, CAIS Advisors chief investment officer Neil Blundell joins host Alex Cavalieri to discuss sports franchises as an investment category, covering the attention economy, how the sports and entertainment market is sized, and the economics of media rights and streaming. The episode also looks at real estate and infrastructure around franchise ownership, uses the Dodgers as an example of media rights, real estate and player economics combined, and covers music and entertainment IP, women's sports, college athletics, emerging leagues, and questions of scarcity and access.
- Sports franchises are described as sitting at the intersection of media, intellectual property, live entertainment and real estate.
- Long-term media rights, streaming, real estate development, sponsorships and global audiences are presented as factors changing franchise economics.
- The episode examines how IP plays across the broader attention economy, from music catalogs to entertainment companies.
- Women's sports, college athletics and emerging leagues are discussed alongside scarcity and access.
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