At a glance
- Prince reports about $1 billion in advisory, brokerage and retirement plan assets, according to the announcement.
- The firm was founded by Julie Prince and Dave Burnett and is led by five named partners: Prince, Burnett, Cade Mossman, Conner Gehring and David DeYoung.
- The team reviewed a range of independent and broker-dealer platforms before selecting LPL, citing its technology.
LPL Financial announced on Oct. 14 that Prince Financial Services of Seattle has joined its broker-dealer, RIA and custodial platforms, moving from Northwestern Mutual.
Prince reports about $1 billion in advisory, brokerage and retirement plan assets, according to the announcement.
The team and the platform choice
The firm was founded by Julie Prince and Dave Burnett and is led by five named partners: Prince, Burnett, Cade Mossman, Conner Gehring and David DeYoung. It serves retirees, business owners, high-net-worth families and technology professionals across the Pacific Northwest and beyond.
"We're planners first and foremost," Mossman said in the announcement. He described a process in which every client relationship begins with a comprehensive financial plan that is updated as circumstances change.
The team reviewed a range of independent and broker-dealer platforms before selecting LPL, citing its technology. Prince has joined LPL's broker-dealer, registered investment advisor and custodial platforms together, placing its advisory registration and custody with LPL.
The announcement did not disclose recruiting terms, the number of client households, or the split across advisory, brokerage and retirement plan assets.
Reported by the Moves desk from GlobeNewswire — Finance and WealthManagement.com. Published . Updated Oct 27, 2026 · 10:24 a.m. ET. Corrections