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DataBy the NumbersThe Signal

LPL Financial leads advisor moves with $5.4 billion added

UBS placed second with 83 events, and U.S. Bank and PNC Private Bank each lost a team of at least $2 billion to LPL.

At a glance

  1. Raymond James Financial Services and The Retirement Planning Group each logged 64, with RFG Advisory and Northwestern Mutual at 58 apiece.
  2. LPL added $5.4 billion in advisor teams in the window, while U.S. Bank and PNC Private Bank each lost a team of at least $2 billion to it.
  3. LPL's 47-event gap over UBS is wider than the entire 30-day total at Ascentis Independent Advisors, which logged 43, or at Wells Fargo Advisors Financial Network, which logged 42.

LPL Financial accounted for 130 of the events in our 30-day records, 47 more than UBS's 83 and nearly twice Kestra Private Wealth Services' 67. Raymond James Financial Services and The Retirement Planning Group each logged 64, with RFG Advisory and Northwestern Mutual at 58 apiece. Raymond James also appears in the records as a separate entry with 36 events, which our counts keep apart from the Financial Services figure rather than adding to it.

LPL added $5.4 billion in advisor teams in the window, while U.S. Bank and PNC Private Bank each lost a team of at least $2 billion to it. Those two departures were the largest single blocks of assets behind LPL's $5.4 billion, and they came from banks rather than from rival broker-dealers.

LPL's 47-event gap over UBS is wider than the entire 30-day total at Ascentis Independent Advisors, which logged 43, or at Wells Fargo Advisors Financial Network, which logged 42.

Advisor moves totalled 837 events and team liftouts 403. Breakaway events, at 73, were outnumbered by advisor moves by more than eleven to one, suggesting the bulk of movement ran through established firms rather than out of the employee channel altogether.

Kestra Private Wealth Services at 67, Raymond James Financial Services at 64 and The Retirement Planning Group at 64 landed within three events of one another. UBS's 83 was roughly double the total at Wells Fargo Advisors Financial Network. A single 30-day window cannot show whether the gap at the top is widening.

Advisor moves dwarf breakaways over the same 30 days

Tracked events by movement type

837 eventsAdvisor move403 eventsTeam liftout73 eventsBreakaway837 eventsAdvisor move403 eventsTeam liftout73 eventsBreakaway837 eventsAdvisor move403 eventsTeam liftout73 eventsBreakaway
Source: PWD newsroom tracking · 30-day window
Show as table
LabelValue (events)
Advisor move837 events
Team liftout403 events
Breakaway73 events

LPL leads 30-day firm activity with 130 events

Tracked events by firm, 30-day window

  • LPL Financial130 events
  • UBS83 events
  • Kestra Private Wealth Services67 events
  • Raymond James Financial Services64 events
  • The Retirement Planning Group64 events
  • RFG Advisory58 events
  • Northwestern Mutual58 events
  • The Wealth Consulting Group53 events
  • Ascentis Independent Advisors43 events
  • Wells Fargo Advisors Financial Network42 events
  • Mariner Wealth36 events
  • Raymond James36 events
Source: PWD newsroom tracking · 30-day window
Show as table
ItemValue (events)
LPL Financial130 events
UBS83 events
Kestra Private Wealth Services67 events
Raymond James Financial Services64 events
The Retirement Planning Group64 events
RFG Advisory58 events
Northwestern Mutual58 events
The Wealth Consulting Group53 events
Ascentis Independent Advisors43 events
Wells Fargo Advisors Financial Network42 events
Mariner Wealth36 events
Raymond James36 events

Reported by the Numbers desk from PWD 30-day event tracking. Published . Updated Oct 28, 2026 · 2:57 p.m. ET. Corrections

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