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DataBy the NumbersThe Signal

The breakaway is dying; the team liftout is the deal

Twenty-seven new charters against 180 team liftouts: independence no longer requires founding a firm, and buyers will price what advisors stopped needing.

At a glance

  1. Ask an advisor what he wants when he is done with a large firm and the list is short—control of client relationships, control of his own economics, and no compliance queue standing between him and a decision—and every one of those items has been for sale inside existing firms for years.
  2. Against 2,611 advisor moves, the log shows 11 custodian changes.
  3. The breakaway looks less like a movement than a line in the coverage.

The trailing 30 days produced 27 breakaways against 180 team liftouts and 2,611 individual advisor moves, a spread that leaves the industry chartering roughly one new independent firm for every six and a half teams that change employers as a group. That ratio cuts against the story the industry tells itself. Ask an advisor what he wants when he is done with a large firm and the list is short—control of client relationships, control of his own economics, and no compliance queue standing between him and a decision—and every one of those items has been for sale inside existing firms for years. The busiest names in the 30-day log—NewEdge Wealth at 129 tracked events, RFG Advisory at 122, MissionSquare Wealth Management at 112, Merit Financial Advisors at 108, UBS at 95 and Kestra Private Wealth Services at 89—read like landlords rather than challengers. Each is an established firm with an established book, which is the appeal: a team landing at one inherits the back office, the client record and the brand instead of financing them, and the build is where the risk sits.

Against 2,611 advisor moves, the log shows 11 custodian changes. Re-papering an entire book at a new recordkeeper is the least popular work in this business—new account forms, rebuilt integrations, unfamiliar statements to explain to clients—and advisors are declining to do it. They relocate and the accounts stay where the paperwork already exists. Eleven times in 30 days, with thousands of careers in motion.

The busiest names in the 30-day advisor-move log

NewEdge Wealth and RFG Advisory sit at the top of the period's activity

  • NewEdge Wealth129 tracked events
  • RFG Advisory122 tracked events
  • MissionSquare Wealth Management112 tracked events
  • Merit Financial Advisors108 tracked events
  • UBS95 tracked events
  • Kestra Private Wealth Services89 tracked events
Source: PWD tracking · trailing 30 days
Show as table
ItemValue (tracked events)
NewEdge Wealth129 tracked events
RFG Advisory122 tracked events
MissionSquare Wealth Management112 tracked events
Merit Financial Advisors108 tracked events
UBS95 tracked events
Kestra Private Wealth Services89 tracked events

Eleven custodian changes, thousands of careers

The breakaway looks less like a movement than a line in the coverage. A named team departing a large firm is a story, and a good one; four advisors arriving at an aggregator in the same week is a line item, which is why the column inches run so far ahead of the formation count. Those 27 still include a handful that will grow into acquirers of their own, but they start behind the infrastructure the 180 walked into and without the client record that made them worth hiring in the first place.

In RIA M&A, that logic changes the asset being priced: a buyer acquiring a firm pays for a client record and the people who can hold it, while the entity itself is registration and paperwork. A platform adds a team's production without buying the company that produced it, and does so cheaper than acquiring the same revenue, cheaper still when the accounts never change custodians, which is why the firms that sell themselves as somewhere to land will outbid the firms still selling independence as a construction project. The scarcity has moved from the charter to the team, and the multiple will follow it. Watch the 11. If custodian changes hold in the low teens while advisor moves run in the thousands, the platforms on that busiest list keep absorbing teams rather than buying them, and the question that sets price in an advisory sale stops being how much AUM transfers and becomes whether the advisors are still there two years after closing. The accounts, on the evidence of the last 30 days, largely stay where the paperwork already is.

Activity (trailing 30 days)Count
Advisor moves2,611
Team liftouts180
Breakaways27
Custodian changes11

Reported by the Numbers desk from PWD Data Desk tracking, trailing 30 days (activity by type) and PWD Data Desk tracking, trailing 30 days (most active firms). Published . Corrections

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