Allocate

Allocate runs a private markets platform that connects wealth advisory firms with fund managers. Advisors use it to build private markets programs for clients, and asset managers use it to take in smaller commitments from the wealth channel. The company says more than 430 wealth advisory firms use Allocate and that it had more than $5.7 billion in assets as of October 2026.

For advisors, Allocate sets up white-labeled feeder funds and SPVs under the firm's own name, which it says can launch in about 30 days, and it handles subscriptions, capital calls, tax reporting and fund financials. A portfolio tracking tool gathers private markets data and documents from many fund portals into one view, with AI-generated summaries and workflow tools for operations staff. A curated menu offers private credit, buyout, growth equity and venture funds drawn from a network of more than 1,500 fund managers. For asset managers, Allocate pools sub-minimum tickets into a single limited partner position and takes on the related administration.

Allocate was founded in 2021 and lists offices in Palo Alto, California, and New York. An affiliated management company acts as general partner of many of the vehicles. Recent announcements include partnerships with VanEck, Evergreen Gavekal and Dynasty Financial Partners. Pricing is not published.