Value-Based Pricing for Financial Planning And Charging As Much As The Market Will Bear: Kitces & Carl Ep 202
Fee levels and pricing conversations are a recurring operational question for advisory firm owners, and this episode focuses specifically on the gap between what an advisor charges by default and what some clients will bear.
Summary
By the running an ria deskEpisode 202 of Kitces & Carl has Michael Kitces and client communication specialist Carl Richards discussing clients who are willing to pay more than the advisor's standard fee. The conversation is framed around value-based pricing for financial planning and what that willingness to pay suggests about the value of the advisor's advice. Show notes are pointed to kitces.com and thesocietyofadvice.com.
- The episode is the 202nd in the Kitces & Carl series.
- The hosts discuss clients willing to pay over the advisor's standard pay grade.
- The conversation covers what that could mean for the value of the advisor's advice.
- The framing is value-based pricing for financial planning.
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