wealthtech vendor
Zoe Financial
NEW YORK, NY
CRD: 285158
In network coverage since September 25, 2026 · 2 stories
$283MRegulatory AUMSEC Form ADV · Oct 24
45EmployeesForm ADV
Regulatory AUM · Sep 26 – Oct 24
Network coverage
Practice management
SEC settles Zoe Financial referral-algorithm case with a $450,000 penalty
The order says salespeople often recommended advisers beyond the algorithm's list, and that a conflict created by an affiliated service went undisclosed until December 2024.