TradePMR

TradePMR provides custody, brokerage and technology services to independent registered investment advisers. It has no retail division and serves only advisory firms, including breakaway brokers setting up their own RIA. The company now operates as TradePMR by Robinhood.

Advisors work in Fusion, the firm's custody platform, which combines account management, trading and rebalancing tools, and links to outside software. TradePMR assigns each firm named service staff rather than a call center and runs a dedicated transition team for firms moving assets. At its SYNERGY26 conference the company announced Advisor IPO Access, which offers select IPOs to eligible advisors on Fusion; the Robinhood Advisor Network, a referral program that connects Robinhood investors with RIAs on the platform; and Robinhood Cortex for Advisors, an AI layer that reads CRM, custody and portfolio data and pushes client insights to advisors.

Robinhood Markets, Inc. owns all of Trade-PMR, Inc., which is a FINRA member broker-dealer. Custodial services are provided by First Clearing, a trade name of Wells Fargo Clearing Services. Robb Baldwin, then an RIA, started the company in 1998. Its integration directory lists Redtail, Wealthbox, MoneyGuide, Orion, SS&C Black Diamond, Addepar, Advyzon, Pontera, iCapital and others. Pricing is not published.