Understanding Client Profitability With Max Holvik

In this episode of The Perfect RIA, Matthew Jarvis speaks with Max Holvik of The Advisor's CFO about the financial side of running an advisory firm, including how fractional CFO support helps growing practices connect their financials to future goals, build dashboards and prepare for acquisitions or an eventual exit. They discuss why revenue alone does not show client profitability and how tracking service activity and team time can surface hidden costs. The conversation also covers internal controls, staffing capacity and what to do about clients who no longer fit the firm's strategy.

1. Holvik explains how fractional CFO support helps growing firms connect financials to future goals and build useful dashboards.
2. Revenue alone does not reveal client profitability; tracking service activity and team time can expose hidden costs.
3. The episode covers internal controls, staffing capacity and the challenge of serving clients who no longer fit the firm's strategy.
4. Holvik says better data and an objective sounding board can help owners make clearer decisions about growth, pricing and service.